Homes for sale in Mexico” are increasingly popular among U.S. buyers seeking affordable second homes in a vibrant location. According to a recent study by Point2 Homes, Mexico ranks as the top destination for American property buyers.

Point2 Homes based the study on web searches for Mexico-related real estate keywords, such as “homes for sale in Mexico” and “Puerto Vallarta homes.” Over the past year, searches for properties in Mexico averaged 136,530 per month, a 3.3% rise compared to the previous year. Despite this modest increase, Mexico remains the top choice for U.S. homebuyers.

San Miguel de Allende, Guanajuato is one of the most-searched Mexican destinations for vacation home buyers, according to Point2. (Shutterstock)

Why U.S. Buyers Are Choosing Mexico for Second Homes

Mexico’s appeal lies in its beautiful beaches, rich culture, and affordable real estate options. Popular regions include Puerto Vallarta, Cabo San Lucas, San Miguel de Allende, Tulum, and Mérida. These areas attract buyers seeking vacation homes, retirement properties, or investment opportunities.

In the search data, men accounted for 58% of Mexico-related real estate searches, while women contributed 42%. The most active group was U.S. residents aged 35-44, followed by those aged 25-34 and 45-54. Surprisingly, younger buyers (18-24) are also showing strong interest, surpassing retirees.

Mérida, Yucatán has become an increasingly popular destination for foreigners. (Shutterstock)


Popular Real Estate Hotspots in Mexico

Over 57% of the searches focused on houses, 33% on apartments, and 10% on land. Many buyers are especially drawn to beachfront properties, particularly in Puerto Vallarta and Tulum. These areas are known for their stunning views and modern amenities.

According to Point2 Homes, buyers are actively seeking properties that offer more luxury and amenities than their current homes. With the rise of remote work, Mexico is an ideal destination for those wanting a second home in a warmer, culturally rich environment.

Advantages of Buying Property in Mexico

Several U.S. media outlets have reported on Mexico’s booming real estate market. Bloomberg noted an increase in U.S. and Canadian investors in Mérida, Yucatán, thanks to the area’s low crime rates. In Mérida’s historic center, luxury homes are selling for around $700,000. Beachfront apartments near the Gulf of Mexico are priced at approximately $340,000.

Mexico City is also experiencing a surge in demand. Statista data shows that the average home price in Mexico City rose to 3.66 million pesos (about $213,000) in early 2023. Despite being Mexico’s most expensive real estate market, it remains more affordable than many U.S. cities.

According to the Point2 survey, the 35-44 age demographic was responsible for the largest percentage of searches compared to other cohorts. (Point2homes.com)

Pricing and Features of Mexico’s Property Market

As U.S. citizens continue to explore second homes abroad, Mexico stands out as the top destination. With its diverse regions, affordable prices, and the appeal of beach and city life, Mexico will likely remain a favored choice for U.S. homebuyers in the years to come.

According to Point2, potential buyers are looking mostly for houses, primarily in coastal destinations like Cabo San Lucas. (Unsplash)

Read about foreign property ownership laws in Mexico to better understand the process.