• Thor Equities continues to expand its extravagant properties across Mexico
  • Blueprints show 40 room hotel, premium shops, and spa available beachside

Lying on Mexico’s Yucatan Peninsula is Tulum, a coveted oceanfront known for its grandeur and upscale design.  What differentiates where this luxury hotel will be erected from the rest is its former owner “The King of Cocaine” Pablo Escobar.

According to a consultant from Thor Equities the purchase of Casa Magna, the Oceanside compound formerly owned by Escobar was sold at $17.5 Million.  With the addition of 40 luxurious hotel rooms, upscale shopping, and a spa on the horizon, Thor Equities could spend upwards to $100 million in development costs.

Sitting down the beach from the now unoccupied Casa Magna lies Casa Malca, another hotel closely associated with the former Medellin Cartel leader Pablo Escobar, who died in 1993.  This boutique hotel, Casa Malca, has taken on a different focus.  Filled with one of a kind contemporary art and beauty, people think elegance and originality upon entering, rather than of the drug baron who formerly owned the land.

Having direct correlation with the most famous of drug lords may not seem to be marketable at first glance, but the connections with Escobar have surely coincided well in Tulum, a very popular retreat amongst the New York party scene and travelers around the world. Constant growth and success in the area known for being a smaller more exclusive version of Cancun have even incited backlash in further regions.

Thor Equities, the longtime retail powerhouse has been no stranger to expansion in recent years.  Venturing into other types of commercial real estate including life sciences and even warehousing.  In addition to Casa Magna, they’ve already amassed a plethora of luxury hotels around Mexico, such as the Thompson Playa del Carmen, the Montage Los Cabos, and the Ritz Carlton, Mexico City, opening in 2020.

Chairman of Thor Equities Joe Sitt recently said in a statement “Tulum is the most stylish and now destination in all of Latin America” It’s safe to say the new property will continue to solidify the firm’s status as the upper echelon in commercial real estate on the Caribbean Coastline in Mexico, a very important market for the region.

By: Joseph O. Gravel / December 27th, 2019